In the last decade, social media has spread to every corner of the world, and it is continually growing! Can you imagine, we have 2.41 trillion MAU (monthly active users) on Facebook, 1.9 trillion MAU on YouTube, 1.5 trillion MAU on WhatsApp, 1 trillion MAU on Instagram, 335 million MAU on Twitter, 294 million MAUs on LinkedIn and 250 million MAUs on Pinterest. Due to their broader reach, social media platforms provide a convenient launchpad for online or offline business, branding, marketing, sales, entrepreneurship, freelance work, socializing, etc. Career options as a Social Media Consultant are in demand like never before.
In India, the following are the social networking sites:
Today is the world of exploring the impossible, freelancing, and entrepreneurship. 9-5 jobs are no longer the only avenues to earn a living. By making use of the vast opportunities that social media offers, one can start their own journey towards entrepreneurship. One lucrative option is to become a “SOCIAL MEDIA CONSULTANT”.
WHAT IS A SOCIAL MEDIA CONSULTANT:
A social media consultant is a brand promoter who uses social media channels. Their main task is to increase brand awareness, drive customer engagement, streamline organizational communication, and track competitor’s online strategies. Social media consultants can work within companies as full-time employees or they can sell their services as a freelancer.
WHAT DOES A SOCIAL MEDIA CONSULTANT DO:
A social media consultant creates engaging content and posts on social media sites. The contents should be developed with a strategy and planning according to the commercial needs of the brand and aligned with the marketing requirements in collaboration with the marketing or sales staff. The contents must be optimized for the specific social media platforms and must be in line with the selected audience. The contents can be podcasts, videos, emails, images, blogs, or written articles.
A social media consultant keeps track of the yearly calendar so that you are aware of all the important dates/events/festivals in a year. Consequently, you strategize campaigns and create content to drive effective campaigns.
A social media consultant helps develop social media communities on various social media platforms and also participates in discussions in other relevant communities where you can boost your brand. The active participation of the communities is required so that you can constantly interact with customers with their queries and even complaints.
In today’s world, you can’t work in a silo. A social media consultant must keep their eyes, nose, and ears alert. He/she must be aware of developments in technology and industries and must recommend improvements in the organization’s strategies to stay ahead of the competition.
Finally, a social media consultant analyzes social media campaign data and other metrics and shares actionable business input to the organization.
WHAT ARE THE SKILLS OF SOCIAL MEDIA CONSULTANT:
Below are some of the key skills you want a social media consultant to have:
1) Knowledge of social media platforms: Facebook, Twitter, WhatsApp, YouTube, etc.
2) Knowledge of paid campaigns on social networks, ads, PPC (pay per click), etc.
3) Graphic design with Photoshop, CorelDraw, etc.
5) It would be nice to know video and photo editing software
6) Data analysis software such as R, Tableau, SAS or Excel.
7) Excellent verbal and written communication skills.
8) Creativity and analytical skills
9) Relationship building and community management
10) Marketing and sales acumen
11) Knowledge of Data Science and Analytics
HOW TO BECOME A SOCIAL MEDIA CONSULTANT:
In addition to acquiring some or all of the above skills, one can become certified with professional courses provided by Google and other online course providers.
You can also niche yourself by specializing on one of the social media platforms like Facebook, LinkedIn, or Quora, and selling yourself around your specialty.
I prefer to take courses on Udemy. There are several courses listed on Udemy related to social media marketing to hone your skills:
WHAT ARE EARNING OPPORTUNITIES OF A SOCIAL MEDIA CONSULTANT:
In India, there are good opportunities for social media consultants.
There are several job offers on job portals:
According to payscale.com, the average annual salary for a social media specialist in India is Rs 384,253. You have multiple career paths to grow from a consultant to a director position.
Who knows if you have the courage for entrepreneurship, you can also open your own consulting company.
If you are looking for freelance jobs, you can create your own job and portfolio on the following sites and search for jobs online in social media marketing:
I hope this article is of great help in building your career around social media. Do you share experiences from your business trip?
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