Digital Marketing

What is SEO ?

Anyone dealing with websites must have come across the term “SEO”. Whether they are bloggers, eCommerce business owners, business owners, or web developers, everyone has taken up SEO. However, SEO is an extensive and constantly evolving exercise. It requires ongoing commitment.

SEO stands for Search Engine Optimization.

In simple terms, SEO is a collection of techniques that must be implemented when designing a website and its contents. The techniques optimize your websites to rank higher in the search engine “organic” searches. Since Google is the most dominant search engine compared to Bing or Yahoo, people generally focus on SEO with Google in mind. The final motive of SEO is to drive more traffic to your site.

If you look at any site using analytics tools like, you may find that most of the traffic comes from organic searches. Even by looking at the history of your web browser, you can find out how many times you have used “Google” to search for relevant information. So the search engine is definitely the most important source of traffic.

Now, how Google search engine works?

Google has a complex search algorithm that comes into play when we type keywords. The algorithm has more than 200 factors. Not all factors are public, and furthermore, Google frequently updates the factors and algorithms. Therefore, there is no definite rule that can determine whether your site will rank higher in the results. This is why we said earlier that SEO is a full-time job. You must keep track of Google updates and rank your SEO accordingly!

Following sources can give information on Google updates:

You can take deeper look into the factors by browsing reports from

ART Strategy

There are three areas that are generic and can be applied by the website owner as a part of their SEO strategy.

ART stands for Authority, Relevance, and Trust. ART is considered to be the 3 pillars of SEO. Let’s quickly review.


Authority represents the market strength of your site. There are several factors that determine the authority of your site: popularity, age, reputation, backlinks, social followers, content, etc.


Google considers the site with the highest relevant content in its ranking. So keywords and content should go hand in hand. If you search for ‘health tips’ and your article strays from the topic halfway, it will affect its relevance and thus your Google ranking will drop.


Trust online is the most important factor for any search engine to consider a site in its ranking. A site with high-quality content, backlinks from well-known sites, frequent updates, constant clicks, lower bounce rates, etc., goes a long way towards achieving Google’s trust.

To conclude, SEO is an important step in driving traffic to your site. Since every online activity has Google search as part of it, without SEO you will lose your domain online.

Stay tuned for future articles on SEO !!!

For Site Owners & Bloggers, SEO Freelancers, In-House SEO Teams & SEO Agencies

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